Located in the heart of Shunde, the East Coast Lifestyle Hub is envisioned as a vibrant mixed-use development that integrates retail, office, and community programming into a seamless architectural experience. Designed across 234,355 sqm, this ongoing project champions a forward-thinking approach to urban activation—merging commerce and culture through public plazas, curated landscapes, and interconnected spatial volumes.
Its architectural language balances civic expression with human-scale experience, setting a new benchmark for lifestyle destinations in Guangdong’s rapidly evolving urban fabric.
Location
Shunde, China
Completion
Ongoing
GFA
234,355 sqm
Client
Guangdong Dongyiwan Property Dev. Co. Ltd
Services
Architecture
Illuminated Interfaces and Urban Synergy
The Shunde East Coast Lifestyle Hub’s architecture draws attention both day and night, with its sleek glazed towers and animated retail façades fostering a visual dialogue with the surrounding city. Strategically articulated podium volumes create active street edges while layered transparency and lighting design define a vibrant pedestrian experience. From the high-rise office block to the retail spine, the ensemble is calibrated to energize the urban fabric—encouraging movement, gathering, and engagement at every corner.
At the heart of the development lies a seamless integration of commercial, civic, and residential programming—crafted to support a continuous flow of activity throughout the day. Varying massing heights and carefully positioned building volumes help to mediate scale transitions while optimizing sightlines and ventilation across the site. The architectural approach creates an inviting urban lifestyle hub that supports community identity, economic vitality, and spatial comfort.
The Shunde East Coast Lifestyle Hub stands as a testament to forward-thinking urban design—one that not only supports commerce and culture but also fosters a sense of place and belonging. Through architectural clarity and human-centric planning, it weaves together the rhythms of everyday life with the vibrancy of the city, offering a sustainable and adaptable blueprint for future urban communities.
