Located in Guangdong, the Shunde Fenghuang Bay Mixed-Use Development is a forward-thinking urban hub that brings together retail, lifestyle, and cultural experiences within a seamless architectural framework. Spanning over 216,000 square meters, the development is thoughtfully masterplanned to balance density and livability, creating a network of pedestrian-friendly streetscapes, layered public spaces, and diverse architectural forms.
The design bridges tradition and modernity, offering a vibrant new destination that enhances the local identity while catalyzing economic and social activity in the area.
Location
Guangdong, China
Completion
Ongoing
GFA
216,385 sqm
Client
Guangdong Dongyiwan Property Dev. Co. Ltd
Services
Architecture
Urban Rhythms and Commercial Vitality
The architectural vision of Shunde Fenghuang Bay unfolds through a rhythmic interplay of retail, hospitality, and residential layers, expressed in a continuous façade composition of warm-toned cladding, large-format glazing, and green terraces. Set within a rational urban grid, the development’s masterplan carves out walkable corridors and spatial nodes that foster human interaction and commercial vibrancy. This visual and spatial choreography enables a dynamic street frontage while maintaining legibility and coherence across different zones of the site.
The podium is designed as a permeable commercial base, integrating double-height retail frontages, marquee signage zones, and curated landscape pockets to enhance the street-level experience. Above, the residential and hospitality volumes are rhythmically arranged to create visual contrast and dynamic skyline articulation, with landscaped terraces offering elevated communal spaces that soften the urban density. This vertical stratification ensures each function—retail, hotel, and residential—has its own distinct identity while operating cohesively within a unified design language.
The masterplan is guided by axial clarity and intuitive circulation, with linear corridors and plazas that connect indoor and outdoor zones seamlessly. Generous setbacks and pocket courtyards introduce breathing space, while service zones are discreetly embedded to optimize ground-level activity. In totality, Shunde Fenghuang Bay exemplifies a mixed-use urban district that balances commercial intensity with architectural elegance and human-centered placemaking.
The Shunde Fenghuang Bay Mixed-Use Development stands as a compelling vision for integrated urban living—where lifestyle, leisure, and livability intersect within a thoughtfully articulated architectural framework. By blending functionality with cultural expression and spatial fluidity, the project creates a landmark destination that not only supports the evolving rhythms of city life but also reinforces a strong sense of place and identity for the community it serves.
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